By Nicosia Smith
Social media have quite a lot of power, but for one month a more traditional device takes the lead.
It is that time of the year when televisions around the world are hugged or threaten.
Yes, it is most cherished.
And why does the television become so important, in most of the world, two words FIFA WORLD CUP.
In Africa; South, Central and Latin America; Europe; Asia; North America and Australia, cheers and jeers are directed to the television.
It is an equalizer for one month (June 12-July 13).
In most of the world it will be the one thing that can get a conversation going.
But be careful. Tread lightly. Feel your way through first, before speaking badly about any of the 32 teams
Because it is also a very passionate time. Some come to bodily blows in defense of their teams.
It takes considerably strong restraint to be neutral, and it is very difficult to think straight in the heat of the moment.
For the next couple of weeks, I will be watching more television sports than I did in the last four years.
And all of it will be football.
I will get additional news on twitter and post my updates on Facebook, of course.
Nevertheless, it is the television set that I will mostly watch. And if at all on the internet, it will be on the go.
Every four years I get a thrill and excitement from football that is unequal.
So, as the world meets in Brazil I join them from Brooklyn, through my television.